About Us

Considered a visionary leader and trailblazer in Sports and Entertainment, Management Plus Enterprises (MPE) has accelerated the multi-dimensional growth of brands in Sports, Entertainment, Media, Tech, and Event Production. By identifying entities with high growth potential, MPE develops brand positioning and go-to-market strategies to accelerate enterprise value through expert management consulting, corporate alliances, calculated positioning execution, and cohesive social and digital infrastructure.


MPE’s management team is at the epicenter of the convergence of sports, entertainment, marketing, and technology and specializes in creating, positioning, and building high growth brands. MPE created a formula for converting celebrity into brand and has applied that formula to help launch clients such as Shaquille O’Neal alongside a powerful coalition of marketing partners while positioning him as a tech influencer. MPE also developed the “Golden Boy”​ brand for Oscar De La Hoya, now the industry leader in boxing promotion.


MPE’s Founder and CEO, Leonard Armato, previously served as the CEO of the AVP Pro Beach Volleyball Tour, overseeing the growth of it into a global name in the sport. In 2013, MPE, in association with NBC, launched the ASICS World Series of Beach Volleyball, the biggest sports/music/beach lifestyle event of its kind in the world reaching over 23 million viewers annually.


Over the past few years, MPE has focused on helping brands utilize music as an engine to build value in brand platforms and has partnered with songwriting/producing superstars “Rock Mafia”​ to become the industry leader in this area. MPE has orchestrated some of the biggest brand campaigns in the world where music has been integrated in a groundbreaking way. This includes developing musical signature or “sonic identities” for some of the largest brands in the world and then wrapping those signatures into original music themes and compositions reinforcing brand messaging.


Excellence is not a single act, it is a habit, you are what you repeatedly do…


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