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Click on each card to read member bio
Founder and CEO
Leonard Armato is the founder and CEO of Management Plus Enterprises (MPE), and has been a leader in developing, positioning, and building “high growth” brands converging sports, media, marketing, and technology; he was CMO of Skechers; President of Skechers Performance Division, Founder/CEO of the AVP Pro Beach VB Tour; and was a board member of the Harlem Globetrotters. He is strategic adviser to high profile CEOs and is a Master at Enabling Greatness.
Armato transformed the way celebrities were marketed by masterminding the development and launch of Shaquille O’Neal’s brand, evolving the superstar from athlete to institution and “tech influencer” by activating a coalition of powerful marketing partners that supported Shaq’s newly developed brand positioning.
Embracing the tech revolutionary early, Armato created the NBA Technology Summit with now NBA Commissioner Adam Silver. The Tech Summit continues to be a must-attend event at NBA All Star Weekend. He also created Digital Media Campus, the first ever incubator to launch digital direct to consumer businesses anchored in sports and entertainment with partners Larry Ellison, Marc Andreessen, Ben Horowitz, Ron Conway, Arnold Schwarzenegger, Quincy Jones, and Pamela Anderson, among others.
He is a graduate of the University of San Diego School of Law where he received the USD Law School “Distinguished Alumni” Award and gave the commencement speech at USD Law School . Armato currently resides with his family in Manhattan Beach, California.
COO - Chief Operating Officer
Lexie King is an operational executive whose career has spanned sports, music, entertainment, and live event production. As COO, King leads strategy implementation, business operations, and ensures a standard of organizational excellence. With a proven history of over 10+ years in the industry, she is an expert of business development, client services, event management, operations & logistics, and fan engagement.
Previous brands she has worked for, with, and alongside include: the NBA, World Series of Beach Volleyball, Bleacher Report, The Rose Bowl, Kendrick Lamar, Justin Bieber, Miguel, Lamborghini, Playboy, Warner Bros., Children’s Hospital of Los Angeles, and many more.
CXO - Chief Experience Officer
Amber Reedy is MPE’s Chief Experience Officer!
Head of Web3 Solutions & Creative Director
Elio Armato has a long history in creativity and creating break through solutions that marry creativity and data-driven insights. During his tenure as the Head of Web3 Solutions & Creative Director at Management Plus Ent., Elio spearheaded pioneering projects such as Shareef O’Neal’s coveted NIL NFT trading card and Skechers’ Metaverse strategy. He has also created and orchestrated web3 software applications like Sunny Swap, a peer-to-peer digital asset platform, and Tabz, a comprehensive feed for crypto and NFT enthusiasts.
Beyond the digital realm, Elio’s creativity has taken many forms. His earlier endeavors in Los Angeles saw him penning captivating ad copies for giants like Skechers and Visa and making waves in the music industry with Rock Mafia, producing chart-toppers like ‘Crashing’ for Illenium. He also ventured into the fashion sphere with his LA-based brand, ELIØ VINCENT ARMATØ. An alum of Arizona State University and the Musicians Institute, Elio possesses a keen eye for trends across industries, with skills spanning Photoshop, Final Cut Pro, and Ableton.
Social Media Manager
Carlyn Barker is a seasoned social media manager and producer with a history of proven success in film, music, media, live event content strategy, talent & influencer management, and branded content campaigns. Previous brands Carlyn has worked with and for include Sundance Film Festival, Bunim/Murray Productions, Lifetime A&E, Hulu, Music Getaways, Southwest Airlines, Acura, and more.
Chief of Staff
Nygel E. Lewis is a recent graduate from the University of California, Los Angeles with a degree in political science. So far in his career, Nygel has already worked on numerous marketing projects with ESPN, BleacherReport, and Hulu. Currently, he assists the MPE marketing department while also working alongside the executives to develop strategic planning and company operations.
With nearly three decades of unparalleled experience in the sports and entertainment industries, Greg is a transformational executive recognized for significant innovation, connectivity, and success. Esteemed for his dynamic leadership in the c-suite, Greg has not only constructed several businesses from scratch but has also adeptly managed operations across multi-billion-dollar entities.
His illustrious career highlights include serving as the Chief Commercial Officer and Head of Sports at Ticketmaster. Furthermore, Greg was Senior Vice President of Marketing & Communications at NBA and later took on the role of Co-founder and CEO at Game1. Through his journey, he has consistently showcased his profound ability to navigate the complexities of the industry, positioning himself as a stalwart in the realm of sports and entertainment.
Siddharth is a visionary Strategic and Operating Business Leader with an illustrious track record in scaling businesses and driving transformation in Fortune 500 and Private Equity/Venture-backed entities. With an expansive global perspective derived from living and working across the US, Europe, and Asia, he’s proficient in diverse sectors from Consumer Products to IT. Currently, Siddharth leads as the Executive Chairman at BEGiN, the trailblazing Direct-to-Consumer EdTech platform known for offerings like Homer Learning and Codspark Academy.
His past roles showcase leadership par excellence – as President at Babytree Group, the Chief Strategy and Development Officer at Mattel Inc., and as Senior Vice President at Cambridge Solutions Limited. Notably, at Mattel, Siddharth oversaw the acquisition of HiT Entertainment and helmed the role of its General Manager. Before these tenures, he began his journey with esteemed firms like Arthur Andersen and PwC. An MBA graduate from the London Business School and a Chartered Accountant by qualification, Siddharth serves on the board of Prescient Corp and is a founder of the social enterprise, Dharma Life.