The first Global Anthem written for Coke’s sponsorship of the FIFA World Cup.
MPE worked with Coke and Rock Mafia to develop a global campaign around an original Rock Mafia composition created from a Coke marketing brief that became a global anthem. The song, “The World is Ours” was recorded in 37 different countries and was number 1 in 12 countries.
MPE worked with Coke and Rock Mafia to develop a global campaign around an original Rock Mafia composition created from a Coke marketing brief that became a global anthem. The song, “The World is Ours” was recorded in 37 different countries and was number 1 in 12 countries.
MasterCard Sonic Identity and original composition—the foundation for MasterCard’s sonic signature initiative.
Rock Mafia wrote an original brand anthem for MasterCard
