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The first NIL NFT of the Year Award.

MPE positioned Shareef O’Neal as the most coveted NIL athlete and was named by Ad Age as the #1 most marketable athlete under the NIL. MPE created an NFT for Shareef that sold out in hours and was voted NIL NFT of the year.

MPE positioned Shareef O’Neal as the most coveted NIL athlete and was named by Ad Age as the #1 most marketable athlete under the NIL. MPE created an NFT for Shareef that sold out in hours and was voted NIL NFT of the year.

The First International Beach Volleyball World Championship.

MPE created the first ever beach volleyball World Championship for the Federation of International Volleyball. This event takes place each year and continues to be the FIVB’s most valuable beach volleyball property.

MPE created the first ever beach volleyball World Championship for the Federation of International Volleyball. This event takes place each year and continues to be the FIVB’s most valuable beach volleyball property.

The First Athlete to Own His Brand.

Branding

Marketing

As an agency, MPE created a groundbreaking blueprint model to redefine how athletes could be marketed, with Shaq as the very first athlete to own and license his own IP rather than simply endorsing products.

MPE represented Shaquille O’Neal for nearly a decade of his career, and still continue to enjoy a close partnership in various projects. As a Laker, O’Neal flourished during the best years of his career, including three world championship titles and one league MVP.

The first mogul of music, film, events and philanthropy.

MPE has enjoyed a 30 year relationship with Quincy Jones, an unparalleled treasure of the music and entertainment business. MPE has produced movies with Quincy, helped orchestrate his relationship with Spotify, and work with him on his brand positioning and IP.

MPE has enjoyed a 30 year relationship with Quincy Jones, an unparalleled treasure of the music and entertainment business. MPE has produced movies with Quincy, helped orchestrate his relationship with Spotify, and work with him on his brand positioning and IP.

The first sports league to embrace technology.

MPE co-created the NBA Tech Summit with Adam Silver and was greenlit by then Commissioner David Stern. The NBA Tech Summit is the hottest ticket at NBA All Star Weekend among the sports business and media community.

MPE co-created the NBA Tech Summit with Adam Silver and was greenlit by then Commissioner David Stern. The NBA Tech Summit is the hottest ticket at NBA All Star Weekend among the sports business and media community.

The first Global Anthem written for Coke’s sponsorship of the FIFA World Cup.

MPE worked with Coke and Rock Mafia to develop a global campaign around an original Rock Mafia composition created from a Coke marketing brief that became a global anthem. The song, “The World is Ours” was recorded in 37 different countries and was number 1 in 12 countries.

MPE worked with Coke and Rock Mafia to develop a global campaign around an original Rock Mafia composition created from a Coke marketing brief that became a global anthem. The song, “The World is Ours” was recorded in 37 different countries and was number 1 in 12 countries.

MasterCard Sonic Identity and original composition—the foundation for MasterCard’s sonic signature initiative.

Rock Mafia wrote an original brand anthem for MasterCard

Digital Media Campus.

DMC housed the first ever DTC footwear company, DUNK; the first ever DTC record label; and PamTV, the entity that owned all of Pamela Anderson’s internet rights. Partners included the likes of Larry Ellison, Marc Andreessen, Ben Horowitz, Ron Conway, Arnold Schwarzenegger and Pamela Anderson.

DMC housed the first ever DTC footwear company, DUNK; the first ever DTC record label; and PamTV, the entity that owned all of Pamela Anderson’s internet rights. Partners included the likes of Larry Ellison, Marc Andreessen, Ben Horowitz, Ron Conway, Arnold Schwarzenegger and Pamela Anderson.

From a Lifestyle to Performance brand.

MPE worked with Skechers to extend consumer trust and enter the performance footwear business by orchestrating its entry into walking and running. The division continues to grow and overperform.

MPE worked with Skechers to extend consumer trust and enter the performance footwear business by orchestrating its entry into walking and running. The division continues to grow and overperform.