Growing The First Women’s Pro Volleyball League In The USA..
Professional Volleyball Federation (PVF)
Category: Case Studies
MPE is at the epicenter of innovation and has developed a deep expertise of the emerging area of blockchain technology, NFTs, and Metaverse brand strategy and execution.
The First Athlete to Own His Brand.
MPE created a groundbreaking blueprint model to redefine how athletes could be marketed, with Shaq as the very first athlete to own and license his own IP rather than simply endorsing products.
MPE represented Shaquille O’Neal for nearly a decade of his career, and still continue to enjoy a close partnership in various projects. As a Laker, O’Neal flourished during the best years of his career, including three world championship titles and one league MVP.
Golden Boy Promotions.
MPE created Golden Boy Productions and Oscar De La Hoya became the first boxer to cut out the middle man and promote his own fights and Golden continues to be a successful boxing promotion company.
MPE created Golden Boy Productions and Oscar De La Hoya became the first boxer to cut out the middle man and promote his own fights and Golden continues to be a successful boxing promotion company.
AVP & Crocs Pro Beach Volleyball Tour.
MPE created the ultimate experience for those fans of world class beach volleyball, music and beach lifestyle. The Event featured all the top Olympic athletes, was broadcast on networks such as NBC, ABC and ESPN and treated spectators to some of the top musical acts in the world.
MPE created the ultimate experience for those fans of world class beach volleyball, music and beach lifestyle. The Event featured all the top Olympic athletes, was broadcast on networks such as NBC, ABC and ESPN and treated spectators to some of the top musical acts in the world.
From a Lifestyle to Performance brand.
MPE worked with Skechers to extend consumer trust and enter the performance footwear business by orchestrating its entry into walking and running. The division continues to grow and overperform.
MPE worked with Skechers to extend consumer trust and enter the performance footwear business by orchestrating its entry into walking and running. The division continues to grow and overperform.
The first NIL NFT of the Year Award.
MPE positioned Shareef O’Neal as the most coveted NIL athlete and was named by Ad Age as the #1 most marketable athlete under the NIL. MPE created an NFT for Shareef that sold out in hours and was voted NIL NFT of the year.
MPE positioned Shareef O’Neal as the most coveted NIL athlete and was named by Ad Age as the #1 most marketable athlete under the NIL. MPE created an NFT for Shareef that sold out in hours and was voted NIL NFT of the year.
The First International Beach Volleyball World Championship.
MPE created the first ever beach volleyball World Championship for the Federation of International Volleyball. This event takes place each year and continues to be the FIVB’s most valuable beach volleyball property.
MPE created the first ever beach volleyball World Championship for the Federation of International Volleyball. This event takes place each year and continues to be the FIVB’s most valuable beach volleyball property.
The first mogul of music, film, events and philanthropy.
MPE has enjoyed a 30 year relationship with Quincy Jones, an unparalleled treasure of the music and entertainment business. MPE has produced movies with Quincy, helped orchestrate his relationship with Spotify, and work with him on his brand positioning and IP.
MPE has enjoyed a 30 year relationship with Quincy Jones, an unparalleled treasure of the music and entertainment business. MPE has produced movies with Quincy, helped orchestrate his relationship with Spotify, and work with him on his brand positioning and IP.
The first sports league to embrace technology.
MPE co-created the NBA Tech Summit with Adam Silver and was greenlit by then Commissioner David Stern. The NBA Tech Summit is the hottest ticket at NBA All Star Weekend among the sports business and media community.
MPE co-created the NBA Tech Summit with Adam Silver and was greenlit by then Commissioner David Stern. The NBA Tech Summit is the hottest ticket at NBA All Star Weekend among the sports business and media community.
The first Global Anthem written for Coke’s sponsorship of the FIFA World Cup.
MPE worked with Coke and Rock Mafia to develop a global campaign around an original Rock Mafia composition created from a Coke marketing brief that became a global anthem. The song, “The World is Ours” was recorded in 37 different countries and was number 1 in 12 countries.
MPE worked with Coke and Rock Mafia to develop a global campaign around an original Rock Mafia composition created from a Coke marketing brief that became a global anthem. The song, “The World is Ours” was recorded in 37 different countries and was number 1 in 12 countries.
MasterCard Sonic Identity and original composition—the foundation for MasterCard’s sonic signature initiative.
Rock Mafia wrote an original brand anthem for MasterCard
