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The First Athlete to Own His Brand.



As an agency, MPE created a groundbreaking blueprint model to redefine how athletes could be marketed, with Shaq as the very first athlete to own and license his own IP rather than simply endorsing products.

MPE represented Shaquille O’Neal for nearly a decade of his career, and still continue to enjoy a close partnership in various projects. As a Laker, O’Neal flourished during the best years of his career, including three world championship titles and one league MVP.